Our intention is to gradually move into different parts of the continent to gain a thorough view of who is teaching and practicing yoga in their respective communities, and understand how it is contributing to our economies. This data allows us to create the necessary tools to develop and grow the industry holistically. The evidence gathered means we can work off of existing knowledge and practices, rather than making assumptions or re-creating the wheel.
We partnered with African Response to uncover the dynamics, size and practices of yoga in African markets. The market research agency, established in 2003, has a wide range of market analysis experience, particularly in discovering the hidden value and meaning of industry engagement among the general public.
This market research fundamentally helps us understand the length and breadth to which the industry can grow, and how teachers and business owners can best use this information to sustainably expand their businesses and strategically plan for continued relevance in the dynamic market.
If you are a yoga teacher, business owner or provide other supplies to the market (i.e. equipment, apparel or accessories), we would love it if you could help us by taking the 30-minute survey to contribute to going deeper on the industry insights. We promise to share the results with you as soon as we’ve analysed the results. By taking this time, you are contributing to helping all of us access and develop a highly profitable and essential industry in our society today.